Proof of work SW

Selected Work

Not a résumé — a curated set of the companies, products, and experiments that best show how I build and think.

006 entries on file

01

Companies

02

Company 2011–2019

LemonStand

Founder & CEO · LemonStand

A hosted e-commerce platform for growing brands — built and led from founding through the team's transition into a larger commerce organization.

Open record ↗ live
Company 2021–2024

Orbit Apps

Founder · Orbit

Commerce software built in and around the Shopify ecosystem — a return to focused, independent building after time inside scale.

Open record ↗ live

02

Products

01

Product 2019–2021

Mailchimp

Product · Mailchimp

Product work on commerce tooling inside a large marketing platform — building for merchants at a scale and surface area an independent startup rarely sees.

Open record ↗ live

03

Experiments

01

Experiment 2024

Alliance Pro

Builder

An exploration into software for outdoor-industry pro programs — treating the pro channel as a managed CRM of trusted advocates rather than a discount leak.

Open record

04

Talks

01

Talk Ongoing

Selected Writing & Talks

Author / Speaker

A pointer to the field reports and the occasional talk — the public side of the thinking that runs through everything else here.

Open record

05

Writing

01

Writing 2021–

Shopify Ecosystem Notes

Author

Working notes on building durable products inside a platform you don't control — wedges, guardrails, and the economics of app businesses.

Open record