It’s so easy to lose sight of your mission, and the beliefs that birthed it in the first place. This applies to business as much as life.
Sometimes the daily minutiae puts a fog over everything and you lose sight of your mission. You can only see 10 feet in any direction, and you forget why you started and where you wanted to be.
Why does this happen? Probably for a lot of reasons.
For me, I noticed that over time things build up that aren’t serving you. Negative cultural norms at the office or home slowly establish themselves into daily routine. Bad habits form. Presumptuous and “it’s always been this way” thinking take hold.
The fog builds up and eventually begins to consume everything. Day by day, everything gets more dull.
You slam into a wall. The fog has blinded you.
Clear the fog. Connect with your why again. Challenge your assumptions. Step outside of your routine and see the world from a different angle. Take inventory of the things that are creating the fog and change them.